Artists need to be entrepreneurs as well A simple upload and hopes that fans discover the track themselves is no longer enough.
This guide provides a strategic, multi-step process for leveraging all of Spotify’s tools to maximize listener engagement and build a dedicated fanbase.
Don’t → Sporadically search online or pay for a consultant.
This personalized release strategy , thanks to AI, removes the stress of planning by providing clear, actionable guidance every step of the way . Its customized, multi-pronged approach will maximize your new release’s discovery potential and ensure you confidently stay on track for success. From building hype to retaining fans over the long term.
Table of Contents
5 music promotion pitfalls to avoid:
Now, before we get to the juicy part here’s why you need a proper strategy.
Not having a strategic music promotion plan in place. Successful music promotion requires a thoughtful, well-planned roadmap.Relying solely on chance for discovery without any proactive music promotion efforts. Intentional music promotion activities are important to spread the word.Focusing all music promotion only on Spotify without leveraging other platforms. Promote across multiple channels to maximize exposure.Poorly timing the launch of music promotion campaigns and activities. Sync up promo pushes with the release date.Only chasing streaming stats without developing long-term fan relationships through music promotion. Promotion should retain listeners over the long-run.
Gone are the days of chance discovery and half-baked plans on Spotify . With AI you’ll craft an intentional roadmap across multiple channels to strategically spread the word about your release.
No more chasing numbers without cultivating true fans —this prompt helps synchronize campaigns with your launch to retain long-term listeners who become brand loyalists. Say goodbye to ineffective music promotion habits and hello to a customized strategy tailored perfectly to you.
Here’s why you’ll love this prompt:
Customized Spotify Release Strategy : Delivers a tailored checklist for an artist’s upcoming song release, factoring in song details, distribution platform, social media channels, marketing budget, and special promotion plans. Comprehensive Timeline : Breaks down tasks into pre-release (4–8 weeks), pre-release marketing (2–4 weeks), release day actions, and post-release promotion for a structured approach.Actionable Steps : Provides specific, actionable tasks such as finalizing the track, designing cover art, pitching to Spotify playlists, running pre-save campaigns, and monitoring analytics. Resource Optimization : Tailors the strategy to the artist’s budget and resources, ensuring cost-effective yet impactful marketing efforts.
Don’t believe me?
I used a virtual artist called “Luna Raye” . Her new song “Closer” releases in March.
And I wanted a strategy to accompany her release so I asked ChatGPT.
If you want to do anything of the below:
✓ Stop being overwhelmed by promotion efforts.
✓ Release your new track on Spotify with a roll out plan.
✓ Craft engaging content for your fans pre and post launch.
…continue reading. I wrote this ChatGPT prompt for you.
You are 1 in 100,000 daily new songs.
100k+ new tracks uploaded daily provide countless options, making organic discovery unlikely without targeted promotional efforts.
Fans need a reason to listen. They have limited time.
Strategic launches give fans exclusive reasons to care.
You need to hit people with superb storytelling.
You need to hit people with engaging content.
Now, let’s get to the prompt finally.
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Increase Spotify streams with this ChatGPT prompt
I have THE prompt for you to never stress about a Spotify release anymore.
Go to https://chat.openai.com/
Access ChatGPT
Choose GPT-4 (if you have a subscription, it’s much better)
Prompt: The Spotify release helper (by The AI Musicpreneur)
Custom Spotify release checklist tailored to artist.
Structured timeline from pre-release to post-promotion.
Actionable steps for playlist pitching and engagement.
Optimizes strategy based on budget and resources.
This ChatGPT prompt provides a strategic, multi-step process for leveraging all of Spotify’s tools to maximize listener engagement and build a dedicated fanbase.
Here’s how to create a Spotify release checklist with ChatGPT
💡 Scroll down to get the prompt
We will take virtual artist “Luna Raye”.
I made her up, so that we can learn better together.
I’m Luna Raye, a Soul-Pop artist born and raised in Brooklyn. My music blends urban grit with soulful melodies, echoing the city that shaped me. But my sound isn’t just about the streets – it’s about the struggles I’ve lived.
Growing up, my mom battled drug addiction. Often, it felt like she was closer to her habit than to me. Those were tough times in our small apartment. Music became my escape. I’d lose myself in Sade, Joni Mitchell, and Florence Welch, dreaming of telling my own story through song.
Years later, I wrote “Closer.” It’s about loving someone fighting addiction – all the pain, fear, and hope wrapped into one.
Sharing my story opened doors I never imagined. Now, I’ve got 250,000 followers on Instagram. But it’s not about the numbers. It’s about the real conversations we’re having about mental health and addiction. No filters, just honesty.
The best part? My mental health club. We’re 2,000 members strong. It’s a space where we can be real about our struggles and lift each other up. No judgment, just understanding.
I’m still that kid from Brooklyn, making sense of life through music. But now I know I’m not alone. Neither are you. Whether through my songs or our club, I hope you’ll join us. Let’s break the silence together.
This is my story. What’s yours?
Here are the results:
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Reason 1: Customized plan for success
The customized, multi-pronged plan generated will strategically promote your release across platforms to maximize discovery and engagement.
Reason 2: Clear guidance removes stress
Following the clear steps and checklist takes the overwhelm out of planning . You’ll stay confidently on track.
Reason 3: Drives streams and builds fanbase
By focusing on keeping existing fans invested and bringing in new listeners, the prompt’s ideas are designed to generate ongoing streams and build your dedicated fanbase for the long term.
Frequently asked questions:
Spotify promotion involves utilizing both Spotify’s built-in tools as well as external strategies to build awareness for music. This includes optimizing their artist profile, pitching songs to playlists, running ads or campaigns, engaging fans, and more to drive streams and followers. While pitching playlists and ads are effective, marketers should also run pre-save campaigns, craft social media content, and utilize email marketing to generate streams and expose listeners to additional purchases.
Some key ways to promote on Spotify include pitching upcoming songs to editorial playlists, sharing new releases with current fans, running advertising campaigns, optimizing your artist profile, and using campaign tools like Showcase and Marquee to reach new listeners. Engagement is also important to help discovery.
A compelling pre-save offer can drive awareness before release to boost Day 1 numbers. Marketers should craft social content that tells the story and meaning of songs to better connect listeners. They can leverage multiple email touchpoints surrounding the launch to not just drive streams but funnel listeners towards subsequent ticket/merchandise purchases through personalized storytelling.
What is the Spotify waterfall release strategy?
It is a simple yet effective way to get more ears without spending a dime.
Here’s how it works:
↳ Release your first single.
↳ Release a second single.
↳ Include first single in second release.
This creates a “waterfall” effect. Listeners will stream your first single and then listen to the second one.
Your goal is to keep people engaged. Help fans discover more of your music to get more streams on Spotify without much extra work on your part. This increases the chance to turn listeners into fans and for others to discovery your music.
Playlists also provide a way to expose listeners to additional tracks using a waterfall effect. Artists should consider longer playlists that keep users engaged through multiple songs instead of solely pitching a single. They can also include external purchase links right in Spotify content like stories or in a playlist description.
Paid promotion through Ad Studio can target listeners, but crafting longer-form video and audio stories to share meaningfully on social platforms and through email nurtures a dedicated fanbase more likely to consistently stream and purchase artist outputs.
While Spotify’s built-in tools offer exposure, the most effective promotion embraces both internal and external strategies. This includes running pre-save campaigns, utilizing the “waterfall strategy” within new releases or via artist-created playlists, crafting social/email content that shares the song story and meaningfully directs listeners towards future purchases after listening. A fully-integrated multi-channel approach yields the best results.
